The Williams sisters as cultural icons: How Venus and Serena redefined tennis and popular culture (2024)

When Venus and Serena Williams first came to international prominence, they immediately redefined tennis.

These were two black girls from Compton in California – a place Serena has said she's proud to have called home – but it's also a city made famous by rap group N.W.A whose lyrics highlight gang violence, police brutality and violent crime in the neighbourhood.

With the exception of Evonne Goolagong Cawley, who in 1971 became the first Aboriginal person to win the women's singles tournament at Wimbledon, it wouldn't be a stretch to say that tennis had been mostly lily white.

It was an elitist sport. Blonde ponytails, trim physiques, branded sweatbands, oodles of privilege. (And where there was privilege, there were also plenty of explosive tantrums.)

The Williams sisters as cultural icons: How Venus and Serena redefined tennis and popular culture (1)

Venus and Serena attracted attention not only because of their powerful serves and superb athleticism, but due to the beads they wore in their hair, the fact their hair was braided, the outfits they chose to don, and the fact they were proudly and unapologetically black.

In the process, the Williams sisters put their own unique stamp on popular culture.

They were so good they made finals and won tournaments for fun. The pair were so dominant in the early 2000s that they faced each other in four consecutive grand slam finals.

As a doubles pair they were exceptional, winning 14 grand slam titles and three Olympic gold medals.

Tennis attracted a whole new legion of fans – people who had previously thought the sport wasn't for them.

Lori Latrice Martin is one of those people. She's a professor in the Department of African and African American Studies at Louisiana State University. Her areas of expertise include Sociology of Sport.

She didn't really follow tennis until Venus and Serena came on the scene and she remembers that time well.

"Once I was introduced to Venus and Serena and their father, Richard Williams," Professor Martin said.

"And heard their confidence at such a young age about the skill sets that they have, the talent that they have, the work ethic that they have, and just their commitment to being successful, it was really infectious.

"You couldn't help but want to cheer them on and see them succeed."

In the biographical film King Richard, Mr Williams (Will Smith) coached a young Serena (Demi Singleton) and Venus (Saniyya Sidney) on public courts in Compton where they spent hours practicingbefore the family moved to Florida so that the sisters could attend a tennis academy.

The Williams sisters as cultural icons: How Venus and Serena redefined tennis and popular culture (2)

Professor Martin said it instilled great pride in her to see representation on the tennis court once the girls had made a name for themselves and seeing the family unit and 'black love' was something she and a lot of people in the community could identify with.

"They had a lot of influence on how people who were watching, especially black girls, and black women and black men as well, on how they saw themselves," she said.

"They represented what black people already knew that just given the opportunity to show how good you are at anything, you can flourish, and it helps to motivate the entire community and even folks outside of the community."

The Williams sisters as cultural icons: How Venus and Serena redefined tennis and popular culture (3)

At 30 years old, Shawn Grant is too young to have witnessed the rise of the Williams sisters from the beginning of their ascendancy, so they've always loomed large as significant cultural figures in his world.

Grant is a senior editor of The Source Magazine and writes about hip-hop music, culture, politics, and sport.

"I was coming of age and understanding and really assessing what was going on in the sports world when they really started to run off titles," Grant said.

"And it was such an impressive thing to see them together in doubles tournaments."

Grant said there had long been gatekeeping around tennis, which Serena and Venus shattered by creating "a new lane".

"I grew up in Chicago," he said.

"So, for me, the iconic figures of that time were all black.

"I wouldn't have paid attention to tennis without Venus and Serena.

"I also think I wouldn't have paid attention to golf without Tiger Woods. So, I would say to finish off that Mount Rushmore of black excellence for me at that time, it was those three and then Michael Jordan."

Grant said the Williams sisters never bought into attempts to try to diminish them. As an example, he cites the controversial cartoon published by the Herald Sun which was subject to an investigation after it drew complaints from around the world.

He said the Williams sisters have transcended sport into a level of celebrity that's taken their brand worldwide, but they've also shown people what's possible if you really want something and have the work ethic to achieve it.

The Williams sisters as cultural icons: How Venus and Serena redefined tennis and popular culture (4)

"They are the embodiment of beautiful, black, strong, self-confident women with their own identities in this white world," Grant said.

"And I think they broke stereotypes to say 'we can not only come here and beat your ass, we can do it in a way that we're comfortable and give off this style and expression that we have'.

"I truly think they're literally a walking phenomenon."

The Williams sisters as cultural icons: How Venus and Serena redefined tennis and popular culture (2024)

FAQs

How did the Williams sisters change tennis? ›

The Williams sisters are credited with ushering in the power era of women's tennis, characterized by blindingly-fast serves and commanding groundstrokes. They competed together as doubles partners, eventually winning 14 Grand Slam doubles titles.

How did Venus Williams impact tennis? ›

Venus Williams has made a lasting impact on and off the court with her entrepreneurship, advocacy, and fight for equality. Formerly ranked No. 1 in the world, she has won seven Grand Slam titles, five Wimbledon championships, and four Olympic gold medals.

What is Venus and Serena Williams famous for? ›

These two renowned sisters have achieved global acclaim for their exceptional tennis talents. Venus and Serena, not only close sisters and friends but also sharing a profound passion for tennis, have collectively clinched numerous women's tennis titles, both as doubles partners and rivals on the court.

How has Serena Williams changed society? ›

Not only is she an athlete, but she is a mother, a wife, a friend, and a role model to everyone. She continuously inspires everyone around the world, whether it's in sports, the community, or the culture. She is a role model to kids and adults, and has inspired many people to start playing tennis.

What impact did the Williams sisters have? ›

Having the Williams sisters play in prime time meant that they would not only be noticed by kids, but by parents as well. Clearly, African-American women could succeed in the sport, become famous and very wealthy.

Who is better tennis, Serena or Venus? ›

Venus has won 49 singles titles over the course of her career, and Serena won 73.

What did Venus Williams do to become famous? ›

Venus Ebony Starr Williams (born June 17, 1980) is an American professional tennis player. A former world No. 1 in both singles and doubles, Williams has won seven Grand Slam singles titles, five at Wimbledon and two at the US Open. She is widely regarded as one of the greatest tennis players of all time.

What inspired Venus Williams to play tennis? ›

Like her sister Serena, Venus was introduced to tennis on the public courts in Los Angeles by her father, who early on recognized her talent and oversaw her development.

Who taught Venus Williams how do you play tennis? ›

Richard Williams used videos and guidebooks to teach his daughters the game himself, and enlisted the rest of the family to help him with the endeavor. After school, the family would visit tennis courts in Compton so Venus Williams and Serena Williams could practice.

Why is Serena important to history? ›

Why is Serena Williams famous? Serena Williams is famous for revolutionizing women's tennis with her powerful style of play and for winning more Grand Slam singles titles (23) than any other woman or man during the open era.

Has Venus ever beaten Serena? ›

Overall, Serena had the better head-to-head record against Venus in single's competition. The two met on 31 separate occasions, and Serena posted a 19-12 record against her sister. While Serena has officially retired from tennis, Venus has not made an announcement on that front.

Why is Serena so important? ›

As a singles tennis player, Serena Williams has won 23 Grand Slam titles, more than any other athlete – female or male – during the open era. She has also won 14 Grand Slam doubles titles along with her sister Venus, as well as three gold medals in doubles at the Olympics.

How did Venus Williams change the world? ›

Venus Williams fought for equal prize money, elevating women's tennis. She redefined athlete endorsem*nts, gaining global prominence. Her businesses, including EleVen, showcased her entrepreneurial prowess.

Why is Serena so inspirational? ›

Serena is widely known throughout the tennis community and the world for her empowering story of determination and success. She shows how it is possible to come from nearly nothing and be successful at whatever you want.

Why is Serena Williams so good at tennis? ›

Serena is blessed with a naturally powerful physique that gives her a clear advantage in that area against any female players she faces. (She currently sits at third on all time fastest women's' serve with 206.9 kmh). But it's not just the power of her serve that makes it so potent. Serena serves with great precision.

Which Williams sister is more successful in tennis? ›

Venus Serena

What did Venus Williams accomplish? ›

Venus Ebony Starr Williams (born June 17, 1980) is an American professional tennis player. A former world No. 1 in both singles and doubles, Williams has won seven Grand Slam singles titles, five at Wimbledon and two at the US Open. She is widely regarded as one of the greatest tennis players of all time.

When did the Williams sisters turn pro? ›

In 1991 the family moved to Florida so that Serena and Venus Williams could attend a tennis academy. Serena Williams turned professional in 1995, one year after her older sister. Possessing powerful serves and ground strokes and superb athleticism, they soon attracted much attention.

What do the older Williams sisters do? ›

The tennis stars have worked with their older sisters in several capacities over the years. Lyndrea has experience in the fashion industry and works with Venus on the athlete's fashion brand EleVen. Isha is a lawyer and movie producer who graduated from Georgetown University Law Center and Howard University.

References

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